Shape
To shape a resilient, sustainable & investable district that values the role culture & commerce play in its success.
Delivery, benefits & ROI
HOLBA will deliver a programme of projects, an influential network of businesses, countless benefits & a healthy return on investment for members.
Purpose
HOLBA will mobilise the business community to tackle current challenges, drive future prosperity and realise its full potential as a place for culture, heritage and commerce.
Pillars
The plan will be delivered across five distinct pillars - Shape, Manage, Promote, Advocate & Support.
Projects
Explore the programme of projects and services HOLBA will deliver by clicking on the pillars below.
Benefits
A BID in Leicester Square & Piccadilly Circus District brings countless benefits:
Ringfenced investment & guaranteed additional income
A coherent place plan that delivers on the vision & ambitions of the district
A comprehensive programme of tangible & transformative projects & services
An empowered business community working collaboratively for the collective good
An enhanced area experience, profile & proposition for everyone
A united & influential voice for businesses to drive positive change
Passionate, experienced leadership with an unrivalled track record of success
Partnerships, networks, economies of scale & joint procurement prospects
Opportunities to care & give back to the wider community
Return on investment
The performance of the Heart of London BID area versus that of St James’s (without a BID), over the last five years, reveals how HOLBA provides a clear ROI for the Leicester Square & Piccadilly Circus District.
HOLBA Area
ST JAMES'S
4% reduction in crime
30% increase in crime
£42M invested in projects & services
£0 invested in projects & services
£6.6M secured for street & highway improvements
£0 secured for street & highway improvements
£3.1M generated from consumer events & activations
£0 generated from consumer events & activations
£250K savings made by members via waste & recycling scheme
Standard rates paid by businesses
11K tonnes of CO₂ emissions saved via our waste management scheme
No reduction in CO₂ emissions
2K rough sleepers received help via dedicated service provider
No dedicated service provider