District map
HOLBA will help to ensure the district continues to thrive & play a critical role in London’s global success.
The map shows the proposed Leicester Square & Piccadilly Circus Business Improvement District. A list of streets can be found below.

The world-famous Leicester Square & Piccadilly Circus District is the epicentre of London’s cinema, theatre and entertainment industry and the location for significant office, retail and hospitality sectors.
Leicester Square is famously home to cinema and the British film industry, boasting a vibrant evening and night-time economy which includes clubs, roof-top bars, restaurants, cafés, casinos, shops and other entertainment venues.
By contrast, its elegant central garden has an important function in providing a place of quiet relief from the tens of thousands of visitors. Leicester Square has also recently benefitted from the opening of The Londoner hotel, with six new restaurants, bars and a new cinema, funded with the first Green Loan in the hotel sector, contributing to achieving high standards of sustainability in its build and operation.
The world-renowned Piccadilly Circus is a place of spectacle, with a central public area for visitors to enjoy the statue of Anteros, the views of the West End and its famous screens. Piccadilly Circus is the gateway to contrasting West End districts, a busy traffic junction and a mix of cultural, hospitality and retail venues.
Haymarket, which currently forms part of the traffic system with Regent Street St James’s, is home to two West End theatres, retail, restaurants, cafés and hotels.
St James’s Market is a traffic-free hub of offices and food and beverage businesses, nestled between Haymarket and Regent Street St James’s. In the coming years St James’s Market and Haymarket will enjoy extensive regeneration as a mixed-use project.
On the eastern side of Haymarket is a network of intimate streets, which will evolve into an Arts Quarter over the coming years, while to the west of St James’s Market the independent galleries and Royal Academy of Arts are a short walk away.
Business sector breakdown
Year | Progress |
---|---|
Hospitality | 70 |
Office | 56 |
Retail | 33 |
Leisure | 20 |
Other | 3 |
Education | 1 |
Heart of London Business Alliance members in the Leicester Square & Piccadilly Circus District
- Total % of Total
- Hospitality 70 38.25%
- Office 56 30.60%
- Retail 33 18.03%
- Leisure 20 10.93%
- Other 3 1.64%
- Education 1 0.55%
Heart of London districts
The Heart of London area plays a significant role in the wider London and UK economies. Each of our three districts, distinctive in character, are neighbouring, complementary and contributes to the ecosystem of the whole area.


St Martin's
Including Charing Cross Road
Piccadilly & Jermyn Street
Including Green Park station and Regent Street St James’sThe following streets sit within the Leicester Square & Piccadilly Circus District:
- Bear Street
- Clareville House
- Charing Cross Road (part street)
- Coventry Street
- Cranbourn Street (part street)
- Denman Street (part street)
- Excel Court
- Glasshouse Street (part street)
- Great Windmill Street (part street)
- Haymarket (part street)
- Huguenot House
- Irving Street
- Leicester Court
- Leicester Place
- Leicester Square
- Leicester Street
- Lisle Street (part street)
- Little Newport Street (part street)
- Long's Court
- New Coventry Street
- Orange Street
- Oxendon Street
- Pall Mall East (part street)
- Panton Street
- Piccadilly (part street)
- Piccadilly Circus
- Piccadilly Circus Station
- Regent Street (part street)
- Rupert Court
- Rupert Street (part street)
- St Martin's Street
- Shaftesbury Avenue (part street)
- Shavers Place
- Sherwood Street
- Suffolk Place
- Suffolk Street
- Swiss Court
- Swiss Centre
- The Trocadero
- Wardour Street (part street)
- Whitcomb Street
- Whitcomb Court
- Jermyn Street (part street)
- Cranbourn Alley
- Hunt’s Court