HOLBA area

The Heart of London area plays a significant role in the wider London and UK economies.

This map shows the districts managed by HOLBA as well as the proposed St James’s District. A list of streets in the St James's District can be found in the main menu District map section. 

HOLBA Map 2024 update ST JAMES Ballot KEY

Heart of London districts 

The Heart of London area plays a significant role in the wider London and UK economies. Each of our three districts, distinctive in character, is neighbouring, complementary and contributes to the ecosystem of the whole area. 

Leicester Square & Piccadilly Circus

Including Haymarket

Piccadilly & Jermyn Street

Including Green Park station and Regent Street St James’s

St Martin’s

Including Charing Cross Road

Key highlights 

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Hectares of prime London real estate

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People live in the area

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£10B of worth to the UK economy

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% increase of Gross Value Added per worker increased, compared with London’s growth of 6%

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Generates £345M in business rates

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Boasts a 93.1% occupancy rate for office space and 96.5% for commercial

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1.8M square metres of commercial space and 4.1M square feet of office space across over 3,000 units

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Employs over 112,000 people, of which over 47,000 are office based, 19,000 are in hospitality and 5,000 are in retail

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Enjoys 78 global cultural institutions

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Attracts over 158M visitors per year

HOLBA both delivers outstanding day to day front line services that keep the West End clean and safe and importantly also assembles leading experts from across different fields to develop strategies to ensure it will have a thriving future as a world class destination.

TOM ATHRON - CHIEF EXECUTIVE OFFICER
FORTNUM & MASON