District map

HOLBA will help to ensure the district continues to thrive & play a critical role in London’s global success. 

The map shows the proposed St Martin’s Business Improvement District. A list of streets can be found below. 

St martins large

St Martin’s is integral to London’s West End, situated between Covent Garden and Leicester Square. It is home to, and surrounded by, some of the world’s leading cultural attractions, including English National Opera, four theatres and the recently refurbished National Portrait Gallery.  

While St Martin’s is one of London’s oldest parishes, epitomised by its listed buildings, characterful lanes and independent bookshops, it also faces significant challenges, which are detailed in the SWOT analysis below. These challenges include crime and antisocial behaviour, static footfall levels and the congested Charing Cross Road, with its poor air quality and road safety, deterring visitors from exploring the wider area.   

The district’s office sector, which accounts for over 40% of HOLBA members in St Martin’s, is performing well, showing an occupancy rate of 98%. Restaurants, cafés, bars, pubs and hotels, which account for 45% of HOLBA member businesses in St Martin’s, and the antique print shops and bookshops (a notable feature of the St Martin’s District) also enjoy commercial occupancy rates of 98%.   

Business sector breakdown 

Year Progress
Hospitality 51
Office 46
Retail 7
Leisure 6
Club 1

Heart of London Business Alliance members in the St Martin's District

  • Total % of Total
  • Hospitality 51 45.95%
  • Office 46 41.44%
  • Retail 7 6.31%
  • Leisure 6 5.41%
  • Club 1 0.90%

Heart of London districts 

The Heart of London area plays a significant role in the wider London and UK economies. Each of our three districts, distinctive in character, are neighbouring, complementary and contributes to the ecosystem of the whole area. 

Leicester Square & Piccadilly Circus

Including Haymarket

St Martin's

Including Charing Cross Road

Piccadilly & Jermyn Street

Including Green Park station and Regent Street St James’s

The following streets sit within the St Martin’s District:

  • St Martin’s Lane 
  • St Martin’s Place (part street)
  • William IV Street (part street)
  • Charing Cross Road (part street)
  • Garrick Street (part street)
  • Bedford Street (part street)
  • Cranbourn Street (part street)
  • Great Newport Street (part street)
  • St Martin’s Court  
  • Bedfordbury 
  • New Row 
  • Chandos Place (part street)
  • Brydges Place 
  • Cecil Court