District map

HOLBA will help to ensure the district continues to thrive & play a critical role in London’s global success.   

The map shows the proposed Piccadilly & Jermyn Street Business Improvement District. A list of streets can be found below.  

Piccadilly large

The Piccadilly & Jermyn Street District is integral to London’s West End, situated between Green Park and Piccadilly Circus, with Mayfair to its north and Waterloo Place to the south of Regent Street St James’s.  

Piccadilly is home to world-famous institutions and businesses including The Royal Academy of Arts, BAFTA and Fortnum & Mason. Over 50% of commercial space in the Piccadilly & Jermyn Street District is dedicated to office use. Piccadilly is benefiting from new mixed-use developments including Sackville House, Nuffield House and French Railway House. Piccadilly’s hospitality sector is similarly being transformed, with the extension and refurbishment of The Ritz, the new 1 Hotel Mayfair and recent refurbishment of The Dilly.   

Regent Street St James’s and Haymarket are home to luxury hotels and restaurants, theatres, offices and more traditional high street businesses that serve the residential and daytime worker markets.   

Jermyn Street continues to uphold its reputation as the home to London’s finest men’s tailors, shirt makers, food and wine merchants, restaurants, hotels and art galleries. 

Business sector breakdown 

Year Progress
Office 125
Retail 69
Hospitality 35
Education 20
Leisure 3
Club 1
Other 1

Heart of London Business Alliance members in the Piccadilly & Jermyn Street District

  • Total % of Total
  • Office 125 52.08%
  • Retail 69 28.75%
  • Hospitality 35 14.58%
  • Education 5 2.08%
  • Leisure 4 1.67%
  • Club 1 0.42%
  • Other 1 0.42%

Heart of London districts 

The Heart of London area plays a significant role in the wider London and UK economies. Each of our three districts, distinctive in character, are neighbouring, complementary and contributes to the ecosystem of the whole area. 

Leicester Square & Piccadilly Circus

Including Haymarket

St Martin's

Including Charing Cross Road

Piccadilly & Jermyn Street

Including Green Park station and Regent Street St James’s

The following streets sit within the Piccadilly & Jermyn Street District:

  • Babmaes Street (part street)
  • Berkeley Street (part street)
  • Burlington Arcade  
  • Burlington Gardens (part street)
  • Burlington House  
  • Carlton Street  
  • Charles II Street (part street)
  • Church Place 
  • Dover Street (part street)
  • Duke Street (part street)
  • Eagle House  
  • Eagle Place  
  • Haymarket (part street)
  • Jermyn Street (part street)
  • Norris Street 
  • Pall Mall (part street)
  • Pall Mall Place 
  • Piccadilly (part street)
  • Piccadilly Arcade  
  • Piccadilly Place  
  • Princes Arcade  
  • Princes House  
  • Regent Street (part street)
  • Sackville Street 
  • St Alban's Street (no longer there)
  • St James's Market  
  • St James's Street (part street)
  • Swallow Street (part street)
  • Vine Street  
  • Waterloo Place (part street)